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Media Polls in American Politics

By Thomas E. Mann (Editor), Gary R. Orren (Editor)
eBook
$23.35
By Thomas E. Mann (Editor), Gary R. Orren (Editor)
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Public opinion pools have become staples of contemporary political reporting, and most national news organizations have sophisticated in-house polling operations. The increased number and quality of polls conducted and reported by the press give the public a chance to help see the agendas of campaigns and define the meaning of elections.
Yet competition and the need for fast responses to events often lead news organizations to misuse polls in a way that diminishes rather than enhances democr...

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