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Media Relations and the Modern First Lady: From Jacqueline Kennedy to Melania Trump

By Maurine H. Beasley (Contribution by), Joshua M. Bentley (Contribution by), Shaniece B. Bickham (Contribution by), Pamela G. Bourland-Davis (Contribution by), Abby M. Brooks (Contribution by), Lisa M. Burns (Contribution by), Diana Bartelli Carlin (Contribution by), Myra G. Gutin (Contribution by), Linda B. Hobgood (Contribution by), Nancy Kegan Smith (Contribution by), Russell Mack (Contribution by), Anne F. Mattina (Contribution by), Elizabeth J. Natalle (Contribution by), Alison Novak (Contribution by), Jenni M. Simon (Contribution by), Erika Cornelius Smith (Contribution by), Tammy R. Vigil (Contribution by), Molly Wertheimer (Contribution by), Lisa M. Burns (Editor)
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$42.25
By Maurine H. Beasley (Contribution by), Joshua M. Bentley (Contribution by), Shaniece B. Bickham (Contribution by), Pamela G. Bourland-Davis (Contribution by), Abby M. Brooks (Contribution by), Lisa M. Burns (Contribution by), Diana Bartelli Carlin (Contribution by), Myra G. Gutin (Contribution by), Linda B. Hobgood (Contribution by), Nancy Kegan Smith (Contribution by), Russell Mack (Contribution by), Anne F. Mattina (Contribution by), Elizabeth J. Natalle (Contribution by), Alison Novak (Contribution by), Jenni M. Simon (Contribution by), Erika Cornelius Smith (Contribution by), Tammy R. Vigil (Contribution by), Molly Wertheimer (Contribution by), Lisa M. Burns (Editor)
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Media Relations and the Modern First Lady: From Jacqueline Kennedy to Melania Trump examines the communication strategies first ladies and their teams have used to manage press and public interest in their private lives, to promote causes close to their hearts, and to shape their public image. Starting with Jacqueline Kennedy, who was the first to have a staffer with the title “press secretary,” each chapter explores the relationship between a first lady and the media, the role played by he...

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Social SciencesMedia & CommunicationsCommunications - General & Miscellaneous