Media Relations for Nonprofits: 115 Winning Ideas to Improve Your Media Relations Efforts

by Scott C. Stevenson (Editor)

Overview

Originally published by Stevenson, Inc., this practical resource helps nonprofit leaders and professions discover new ways to forge winning relationships with media professionals, learn what other nonprofits are doing to increase news coverage and build awareness and learn new techniques and procedures to improve media relations.

Important topics covered include:

•  The national news
• Interviews
• Free publicity
• Writing news releases
• Avoiding common media mistakes
• Handling negative publicity
• Responding to reporters
• Employee engagement
• Media coverage
• Online pressrooms
• Radio and TV exposure
• Strategic partnerships
• Hotsheets
• Media databases
• Special events
• Media buyers
• Media archives
  Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Product Details

ISBN-13:	9781118693001
Publisher:	Wiley
Publication date:	05/13/2013
Series:	Nonprofit Communications Report
Pages:	52
Product dimensions:	8.20(w) x 10.60(h) x 0.20(d)

About the Author

Scott C. Stevenson is the editor of Media Relations for Nonprofits: 115 Winning Ideas to Improve Your Media Relations Efforts, published by Wiley.

Table of Contents

Front Matter (Pages: 1-3)

Media Relations for Nonprofits: 115 Winning Ideas to Improve Your Media Relations Efforts (Pages: 4-48)