Media Relations for Nonprofits: 115 Winning Ideas to Improve Your Media Relations Efforts | Barnes & Noble®

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Overview

Originally published by Stevenson, Inc., this practical resource helps nonprofit leaders and professions discover new ways to forge winning relationships with media professionals, learn what other nonprofits are doing to increase news coverage and build awareness and learn new techniques and procedures to improve media relations.

Important topics covered include:

The national news
Interviews
Free publicity
Writing news releases
Avoiding common media mistakes
Handling negative publicity
Re...

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Business Business - General & Miscellaneous Nonprofit Organizations Nonprofit Organizations - General & Miscellaneous