Mediated Mormons: Shifting Religious Identities in the Digital Age

In the early— to mid—2010s, Mitt Romney’s presidential candidacy, the hit Broadway musical The Book of Mormon, and the Church of Jesus Christ of Latter—day Saints’ “I’m a Mormon” media campaign brought critical media attention to Mormonism. In this first lengthy treatment of Mormon identities as they intersect with their religious institution, the internet, and modernity during the so—called “Mormon Moment,” Rosemary Avance explores how LDS stakeholders challenged traditional notions of wha...