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Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2H)

By Frederick J. DeMicco (Editor), Ali A. Poorani (Editor)
Hardcover
$189.95
By Frederick J. DeMicco (Editor), Ali A. Poorani (Editor)
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This new volume, which complements the editors’ earlier volume Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2H), explores the multitude of medical travel services and discusses the integration of traveling medical guests with destination providers, hospitality/healthcare professionals, and travel service providers. The editors also address the impact the COVID-19 pandemic has made on the travel industry, which has motivated them to bring together...

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BusinessIndustriesConsumer IndustriesRecreation & Entertainment Industries - Hospitality & Tourism