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MemberShift: Why Members Leave Associations and the Strategies Proven to Bring Them Back
Hardcover
$29.99
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Why Members Leave and Strategies Proven to Bring Them Back
What if everything we know about membership is all wrong?
Let's face it. People no longer jump at the chance to join. It takes more effort and there's considerably more turnover. It's become the norm for associations to report losses in membership or revenue. Some organizations have been forced to downsize and others are struggling to survive.
There's no denying it. Membership growth has become increasingly difficult for membership o...