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Memorable Customer Experiences: A Research Anthology

By Joëlle Vanhamme, Adam Lindgreen (Editor)
Hardcover
$126.99
By Joëlle Vanhamme, Adam Lindgreen (Editor)
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Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world. Yet the scramble to achieve a presence among experience providers has led many companies to design and implement experiential marketing without integrating it with their overall marketing strategy. These companies often end up dissatisfying their customers rather than delighting them. This research anthology investigates different angles...

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