Mining Your Own Business: A Primer for Executives on Understanding and Employing Data Mining and Predictive Analytics

Data Mining and Predictive Analytics –

21^st Century’s Most Powerful New Management Tools

In this practical guide for organizational leaders and top-level executives, industry experts Jeff Deal and Gerhard Pilcher explain in clear, understandable English…

• What data mining and predictive analytics are
• Why they are such powerful management tools
• How and when to use them for greatest positive

impact across a broad spectrum of industries

Complete with solid advice and instructive case histories, ...