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misLeading Indicators: How to Reliably Measure Your Business

By Philip Green, George Gabor
eBook
$61.20
By Philip Green, George Gabor
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This book reveals the hidden and potentially misleading nature of measurements, empowering readers to avoid making critical business decisions that are harmful, unreasonable, unwarranted, or plain wrong.

Decision makers in business and government are more reliant than ever on measurements, such as business performance indicators, bond ratings, Six-Sigma indicators, stock ratings, opinion polls, and market research. Yet many popular statistical and business books and courses relating to measu...

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