Moats and Marathons (Part 2): How to Build and Measure Competitive Advantage in Digital Businesses

This is Book 2 in the Moats and Marathons series. Reports of the death of competitive advantage are greatly exaggerated. Competitive advantage is alive and well in the digital age. Yes, many traditional competitive advantages are being disrupted by continually emerging digital tools, trends and business models. But new types of moats are also being created. And they can be shockingly powerful. How can you look at Facebook, Google, PayPal, Alibaba, Tencent, Adobe and the other digital giants...