Moats and Marathons (Part 4): How to Build and Measure Competitive Advantage in Digital Businesses

Professor Jeff has created a granular, bottoms-up approach to building and measuring competitive advantage in the digital age. And also for assessing how competitive strength is being impacted by the constant stream of new digital tools such as IoT, AI, autonomous vehicles, industrial robots, computer vision, DTC, C2M, and so on. It literally never stops.