More Than a Doll: How Creating a Sports Doll Turned into a Fight to End Gender Stereotypes

Can gender stereotypes in childhood be more destructive than our culture perceives and stand in the way of gender equality?



When Jodi Bondi Norgaard, an experienced entrepreneur, attempted to shake-up the toy industry with a sports doll that appeals to today's more athletic, adventurous girls, she came to realize the roadblocks to success weren't only reluctant toy buyers, but a patriarchal culture that perpetuates gender roles and sexism. More Than a Doll is about her mission to break gende...