Moving In-house: Why it might be good for your business to in-house your marketing activities. And how to do it.

For the past 15 years, I've been helping organisations setting up their in-house SoMe, content, branding, and marketing teams. Working with brands such as LEGO, Mars, Maersk, Apple and Georg Jensen I have seen some of the same frustrations and issues when they are working with external agencies.

Here you will find the ideas to create and manage your own in-house setup, tested process, step-by-step guides outlined in the book. They are easy to follow, despite being the result of more that a ...