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Moving into Mass Customization: Information Systems and Management Principles

By Claus Rautenstrauch (Editor), Ralph Seelmann-Eggebert (Editor), Klaus Turowski (Editor)
Paperback
$109.99
By Claus Rautenstrauch (Editor), Ralph Seelmann-Eggebert (Editor), Klaus Turowski (Editor)
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Mass Customization leads the strategy of today's well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that...

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