Multi-Media und Marketing: Grundlagen und Anwendungen | Barnes & Noble®

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By Reinhard Hünerberg

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Overview

Die Universitat Gesamthochschule Kassel fuhrte am 6. und 7. Oktober 1993 eine Tagung zu "Multi-Media in der Unternehmenskommunikation" durch (Veranstalter H. Dehlinger, FBDesign, R. HiinerbergundR. Vahrenkamp, FB Wirtschaftswissenschaften). Diese Konferenz diente als Anregung, den vorliegenden Sammelband zu einem wicht i- gen Anwendungsbereich, dem Marketing, herauszugeben. Erenthiilt Grundlagenbeitrage, die sich mit der generellen Multi-Media-Thematik imMarketingkontext befassen, sowie Pra...

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Business Management & Leadership Management - Professional & Reference