Multikanalsysteme in der Automobildistribution: Konzeptionelle Grundlagen und empirische Befunde | Barnes & Noble®

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Overview

Die Automobildistribution sieht sich einem Strukturwandel bisher nicht bekannten Ausmaßes gegenüber: In Folge veränderter rechtlicher und technologischer Rahmenbedingungen werden tradierte Wertschöpfungsstrukturen in Frage gestellt; etablierte Konstellationen zwischen Hersteller und Händler drohen von neuartigen Arrangements abgelöst zu werden. Damit rückt eine Pluralisierung von Betriebsformen und Absatzkanälen zunehmend in den Mittelpunkt des Interesses.

Percy Smend analysiert Hintergrü...

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