Multiscreen Marketing: The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones

Advertising is being transformed by the move from traditional TV spots and static advertising placements to multi-screen marketing, where consumers control their own flow of content through smartphones, tvs, tablets, and pcs. This is an unprecedented opportunity for marketers. This book explains why the secret to effective multi-screen marketing is NOT to focus on devices (tablets, mobile phones, and computers) but on the ways customers use them, in order to deliver the right screen with th...