Music Business For Dummies

Music Business For Dummies

by Loren Weisman
Music Business For Dummies

Music Business For Dummies

by Loren Weisman


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Start your music career off right with this fun guide to the music industry

Music Business For Dummies explains the ins and outs of the music industry for artists and business people just starting out. You'll learn how file-sharing, streaming, and iTunes have transformed the industry, and how to navigate your way through the new distribution models to capitalize on your work. It all begins with the right team, and this practical guide explains who you need to have on your side as you begin to grow and get more exposure. Coverage includes rehearsing, performing, recording, publishing, copyrights, royalties, and much more, giving you the information you need to start your career off smart.

Music industry success has never been easy to achieve, and recent transformations and disruptions to the business side have made the whole idea even more daunting than before. This guide gives you a roadmap around the landmines, and provides expert advice for starting out on the right foot.

  • Find the right players, agents, and business managers
  • Make more money from your work with smart distribution
  • Build your brand and get people talking about you
  • Get gigs, go on tour, and keep on growing

If music is your calling, you need to plan your career in a way that sets you up for success from the very beginning. Put the right people in place, get the most out of your investments, and learn how to work the crowd both virtually and in person. Music Business For Dummies is your companion on your journey to the music career you want.

Product Details

ISBN-13: 9781119049654
Publisher: Wiley
Publication date: 06/29/2015
Series: For Dummies Books
Pages: 432
Sales rank: 1,128,732
Product dimensions: 7.40(w) x 9.10(h) x 0.90(d)

About the Author

Loren Weisman is a music business consultant, speaker, and author who has been a part of over 700 albums. He also maintains TV production credits for three major networks and has served as a media consultant for many businesses in and out of the arts and entertainment fields. Loren is an executive producer and co-creator of Leveraging Smart, a new reality business TV show airing in 2016.

Table of Contents

Introduction 1

Part I: Getting Started in the Music Business 5

Chapter 1: Getting on the Path to Results 7

Chapter 2: A Change is Gonna Come: Changes in the Music Business 21

Chapter 3: Getting Your Music Business Job Options On 33

Chapter 4: Creating a Music Business Plan 49

Part II: Making Music and Creating Your Brand 75

Chapter 5: Writing, Rehearsing, Recording, and Performing 77

Chapter 6: Creating and Following a Production Plan 99

Chapter 7: Creating Your Brand 121

Chapter 8: Getting Noticed: Your Keywords, Bio, and Call to Action 147

Chapter 9: Securing Your Music and Brand 169

Part III: Marketing and Promoting For the Long Haul 191

Chapter 10: Building Your Website and Social Media Presence 193

Chapter 11: Planning for Content Marketing throughout the Year 217

Chapter 12: Combining Online and Physical Marketing 239

Chapter 13: Planning Music, Merchandise, and Event Drops 265

Part IV: Maintaining Your Successful Career 287

Chapter 14: Touring and Performing 289

Chapter 15: Securing Sponsorships and Endorsements 311

Chapter 16: Considering Additional Opportunities 335

Chapter 17: Tracking and Analyzing Your Progress 351

Chapter 18: Persevering, Problem Solving, and Retiring 367

Part V: Part of Tens 381

Chapter 19: Ten Habits of Successful Musicians 383

Chapter 20: Ten Tips on Presenting Yourself Professionally 389

Index 397

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