Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions

Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions

by Rich Leigh

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Product Details

ISBN-13: 9780749479596
Publisher: Kogan Page, Ltd
Publication date: 04/28/2017
Series: Business Myths Series
Pages: 224
Sales rank: 1,287,366
Product dimensions: 5.90(w) x 9.10(h) x 0.60(d)

About the Author

Listed in PR Week's 29 under 29 list and named one of 'the brightest young social media communicators', Rich Leigh has a rich and varied PR background, having led award-winning campaigns and household name accounts at digital agency 10 Yetis and consumer agency Frank PR. He now runs Radioactive PR, working with brands big and small, as well as a range of personal PR clients. Rich Leigh created PRexamples.com, dedicated to the best in up-to-date PR stunts and campaigns. He also co-founded blogger outreach service bloggabase, used by brands including Disney, Ralph Lauren and Tesco.

Table of Contents

** Chapter - 00: Introduction; ** Chapter - 01: PR is all Spin, Smokescreens and Lies; ** Chapter - 02: PR Results Can't Be Measured; ** Chapter - 03: All Publicity is Good Publicity; ** Chapter - 04: The Press Release is Dead; ** Chapter - 05: The Media Ignores Good News; ** Chapter - 06: You Have to Pay to See Social Media Benefits; ** Chapter - 07: PR is Glamorous; ** Chapter - 08: Calling the Media is a No-No; ** Chapter - 09: That You Can Make Something Go Viral; ** Chapter - 10: You Have to Be an Extrovert to Succeed in PR; ** Chapter - 11: PR is the Silver Bullet; ** Chapter - 12: Good People and Products Market Themselves; ** Chapter - 13: The More You Pay, the Better the Job Done; ** Chapter - 14: PR Results are Instant; ** Chapter - 15: Consumers Want Conversations With Brands; ** Chapter - 16: Working In-House is Easier; ** Chapter - 17: Media Relationships are Especially Important; ** Chapter - 18: Gender Wage Gap Figures; ** Chapter - 19: Conclusion

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