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Native Advertising: Advertorial Disruption in the 21st-Century News Feed
By Lisa Lynch
eBook
$31.99
By Lisa Lynch
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Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news “upstarts” and legacy newspapers and magazines.
This book helps scholars and students of journalism and advertising to understand the news industry’s investment in native advertising, and consider the effects this investment might have on how news is produ...
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