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Navigating the Digital Landscape: Understanding Customer Behaviour in the Online World

By Nripendra Singh (Editor), Pooja Kansra (Editor), S.L. Gupta (Editor)
Hardcover
$110.00
By Nripendra Singh (Editor), Pooja Kansra (Editor), S.L. Gupta (Editor)
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Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.

The chapters look at artificial Intelligence and augmented reality, trend setting and the impact of social media, the effect of t...

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