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Netflixed: The Epic Battle for America's Eyeballs

By Gina Keating
Paperback
$17.00
By Gina Keating
2|
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The inside story of Netflix’s incredible rise and uncertain future as master of the video universe

Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD player. Yet its long-term success—or even survival—is still far from guaranteed.

Journalist Gina Keating recounts the fast-paced drama of the company’s turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in ...

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