Neuro-Sell: How Neuroscience can Power Your Sales Success

Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet—savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed. Neuro—Sell presents an effective, brain—based approach to selling that is sensitive to what's going on in the customer's mind.
Neuro—Sell helps readers understand the importance of the unconsciou...