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Neurogiving: The Science of Donor Decision-Making

By Cherian Koshy
Hardcover
$28.00
By Cherian Koshy
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A comprehensive discussion of the latest advances in fundraising strategy and donor decision-making

In Neurogiving: The Science of Donor Decision-Making, fundraising and behavioral science expert, Cherian Koshy, delivers a point-by-point guide to creating crystal-clear messaging that transforms prospective donors into active donors. The author demonstrates a revolutionary, science-backed approach to fundraising that unpacks why donors move from considering a donation to actually donating.

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BusinessBusiness - General & MiscellaneousNonprofit OrganizationsFund Raising