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Neuromarketing Total: La Ciencia de las Decisiones de Compra: Cómo Funciona el Cerebro del Consumidor y Cómo Usarlo para Vender Más (Abridged)
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This audiobook is narrated by an AI Voice.
¿Por qué el 95% de las decisiones de compra ocurre sin que nos demos cuenta? ¿Qué papel juegan el cerebro reptiliano, las emociones y los sesgos cognitivos cuando elegimos una marca, un precio o un producto?
Este audiolibro es una guía clara y práctica para entender cómo piensa y decide el consumidor y cómo aplicar la neurociencia al marketing, las ventas y la publicidad sin caer en tecnicismos ni promesas vacías.
A lo largo de sus capítulos descubri...
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