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New Product Development For Dummies

By Robin Karol, Beebe Nelson, Geoffrey Nicholson (Foreword by)
Paperback
$21.99
By Robin Karol, Beebe Nelson, Geoffrey Nicholson (Foreword by)
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The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.

Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and makin...

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