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Next Generation Customer Experience: How Companies Like ServiceNow, Netflix and Intuit are Creating Next-Generation CX Now

By Jeofrey Bean, Vineetha Raveendran
Paperback
$17.99
By Jeofrey Bean, Vineetha Raveendran
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The next generation, Gen Z, is more different than any other generations compared. With Next Generation Customer Experience, Jeofrey Bean (Customer Experience Revolution and Customer Experience Rules!) and contributing author Vineetha Raveendran answer the question, "What is essential to create an engaging and profitable next-generation customer experience for Gen Z customers?"

The authors guide us through concepts like The Customer Experience Effect: the impact of desirable experiences on i...

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BusinessMarketing & SalesMarketingConsumer Behavior