No-Hype Copywriting: The Keys to Lively, Appealing, and Truthful Sales Writing

If screaming headlines and over-the-top phrasing make you want to hide your head in a bushel, get this guide to writing attention-getting yet honest and helpful sales copy.

Whether you're a coach, author, financial advisor, B-to-B product manager or simply a professional who values trust, dignity and respect for clients, you'll find a framework for setting down a solid first draft and tweaking it into an effective selling tool.

This concise handbook from a copywriting expert known for creat...