No Plastic Sleeves: The Complete Portfolio and Self-Promotion Guide

by Larry Volk, Danielle Currier

Overview

A polished and professional portfolio—including both print pieces and an online presence—is more important than ever for photographers, graphic designers, and other creative professionals to make a great first impression and secure employment.

This new third edition of No Plastic Sleeves has been thoroughly updated across all facets of portfolio production, including increased coverage on self-promotion, social media, branding, online promotion, new and updated interviews, case studies, and more. Including hundreds of photos, examples of successful design from both students and professionals, and interviews with industry professionals, this text will guide you through the complete process of conceptualizing, designing, developing, branding, and promoting all the interconnected aspects of your total portfolio package, including teaching you how to:

• Objectively evaluate and edit your work
• Develop a distinguishing brand concept and identity
• Understand and apply effective design strategies, including layout and sequencing
• Design a tailor-made portfolio book
• Develop a comprehensive online portfolio
• Develop printed promotional and professional materials
• Utilize social media and self-promotion strategies

Alongside the acclaimed companion website, www.noplasticsleeves.com— featuring additional portfolios, resources, tutorials, and articles—Larry Volk and Danielle Currier offer an essential guide to portfolio design, development, and promotion.

Product Details

ISBN-13:	9780367151126
Publisher:	Taylor & Francis
Publication date:	10/28/2020
Edition description:	3rd ed.
Pages:	246
Product dimensions:	11.00(w) x 8.25(h) x (d)

About the Author

Larry Volk is a Professor of Photography in the School of Visual and Performing Arts at Endicott College. He holds an M.F.A in Photography from Rhode Island School of Design. He has been a photographic educator and exhibiting artist both regionally and nationally for over 30 years.

Danielle Currier holds an M.F.A. in Design and Technology from Parsons The New School for Design. She is a professor of graphic design at Endicott College, has received numerous grants and fellowships, and has spoken at industry events from Nashville to Chicago.

Table of Contents

1. Authors’ Note 2. Step 1: Evaluate and Edit 3. Step 2: Branding 4. Step 3A: Cover Design 5. Step 3B: Materials and Forms 6. Step 4: Interior Book Pages 7. Step 5: Book Construction 8. Step 6: Portfolio Website & Online/Social Presence 9. Step 7: Self-Promotion 10. Step 8: Professional Materials 11. Contributors