The highly anticipated 10th edition of the groundbreaking innovation book Non-Obvious – featuring ten all new trend predictions for winning the future.
Introducing a book about what it really takes to predict the future, by getting better at understanding the accelerating present.
What can the quirky rules of Icelandic hot tub etiquette and the unexpected celebrity of a Michelin-ranked food stall in Singapore teach you about the future of business and culture?
The answer may not be all that obvious, and that’s exactly the point.
For the past decade, innovation expert and marketing professor Rohit Bhargava and his intrepid team of trend curators have produced one of the most widely read annual trend forecasts in the world: the Non-Obvious Trend Report.
Whether you are among one of the more than 1 million readers of a previous edition of this report or not, this completely updated new edition features an unprecedented look behind the scenes at the author’s award-winning “Haystack Method” for identifying the ideas and insights others miss by learning to collect ideas the way most people collect frequent flier miles.
You don’t need to be a futurist or innovation expert in order to learn to think like one. In this book you’ll not only learn how to use the Haystack Method yourself, but also read insights about how to leverage the ten forecasted megatrends to grow your own business or propel your career.
The key to winning the future lies in better understanding the present. This book is an essential guide to becoming a non-obvious thinker and using the art of trend curation to get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today.
List of awards for previous editions:
Winner: Eric Hoffer Business Book of the Year Winner: Axiom Award Silver Medal (Business Theory) Winner: INDIE Gold Medal (Business Business Book) Finalist: Leonard L. Berry Marketing Book Award Winner: IPPY Silver Medal (Best Business Book) Finalist: International Book Award (Best Business Book) Official Selection: Gary’s Book Club at CES Winner: Non-Fiction Book Award (Gold Medal) Winner: Pinnacle Best Business Book Award
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About the Author
Table of Contents
Part 1 The Art of Non-Obvious Thinking
01 The 5 Mindsets Of Non-Obvious Thinkers 13
02 The Haystack Method For Curating Non-Obvious Ideas 27
03 How To Apply Non-Obvious Thinking For Fun And Profit 51
Part II The Non-Obvious Megatrends
04 Amplified Identity 71
05 Ungendering 81
06 Instant Knowledge 93
07 Revivalism 103
08 Human Mode 113
09 Attention Wealth 125
10 Purposeful Profit 139
11 Data Abundance 149
12 Protective Tech 161
13 Flux Commerce 173
Part III Previous Trend Reports
Overview: How To Read These Past Trend Reports 187
Further Reading 233
About the Author 258
What People are Saying About This
Wall Street Journal Bestseller
Winner: Axiom Award Silver Medal (Business Theory)
Winner: Eric Hoffer Business Book of the Year Finalist: Leonard L. Berry Marketing Book Award"Non-Obvious is a sharp, articulate and immediately useful book about one of my favorite topics: the future."DANIEL H PINK, Author of Drive
"One of those rare books that delivers ... a great read!"CHARLES DUHIGG, Author of Power of Habit"If you believe in a lifetime of learning, read this book!"JONATHAN BECHER, Former Chief Marketing Officer, SAP"Insightful, thought provoking and illuminating!" SHIV SINGH, Author of Savvy"Trends that will shape your business and decision making." SALLY HOGSHEAD, Author of How To Fascinate"It gets better every year!" RYAN HOLIDAY, Author of Stillness Is The Key "A powerful argument for how curation can change your organization." SREE SREENIVASAN, Former Chief Digital Officer of New York City "A goldmine of ideas and trends!" GUY KAWASAKI, Author of The Art of the Start "Well written ... a joy to read!" ANN HANDLEY, Author of Everybody Writes and Founder of MarketingProfs