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WALL STREET JOURNAL BESTSELLER, WINNER OF 9 INTERNATIONAL BOOK AWARDS!

The highly anticipated 10^th edition of the groundbreaking innovation book Non-Obvious – featuring ten all new trend predictions for winning the future.

Introducing a book about what it really takes to predict the future, by getting better at understanding the accelerating present.

What can the quirky rules of Icelandic hot tub etiquette and the unexpected celebrity of a Michelin-ranked food stall in Singapore teach you abo...

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