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Non Obvious Megatrends: How to See What Others Miss and Predict the Future

Non Obvious Megatrends: How to See What Others Miss and Predict the Future

by Rohit Bhargava


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#1 Wall Street Journal & USA TODAY Bestseller

Featuring 10 Bold new Trend Predictions
Winner of 9 International Book Awards

Introducing the highly awaited tenth edition of The Wall Street Journal bestseller and trend report featuring ten bold new megatrend predictions that will shape our world in the coming decade.

What if you could predict the trends that will change your business?

For the past ten years, Rohit Bhargava’s signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 trends changing our culture.

Now for the first time, Rohit and his team of Non-Obvious trend curators reveal ten revolutionary new Megatrends that are transforming how we work, play and live.

— How might the evolution of gender fluid toys change our culture?
— What can the popularity of handmade umbrellas and board games teach us about the future of business?
— Why do robot therapists and holographic celebrities actually demonstrate the importance of humanity?

The answers to these questions may not be all that obvious, and that’s exactly the point. This completely revised 10th Anniversary edition of Non-Obvious also offers an unprecedented look behind the scenes at the author’s signature Haystack Method for identifying trends, and how you can learn to curate and predict trends for yourself.

You don’t need to be a futurist or innovator to learn to think like one. The key to growing your business or propelling your career into the next decade lies in better understanding the present. The future belongs to non-obvious thinkers and this book is your guide to becoming one.

Winner: Eric Hoffer Business Book of the Year
Winner: Axiom Award Gold Medal (Business Theory)
Winner: INDIE Gold Medal (Business Business Book)
Finalist: Leonard L. Berry Marketing Book Award
Winner: IPPY Silver Medal (Best Business Book)
Finalist: International Book Award (Best Business Book)
Official Selection: Gary’s Book Club at CES
Winner: Non-Fiction Book Award (Gold Medal)
Winner: Pinnacle Best Business Book Award

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Product Details

ISBN-13: 9781940858968
Publisher: Ideapress Publishing
Publication date: 01/14/2020
Series: Non-Obvious Trends Series , #10
Pages: 272
Sales rank: 1,125,539
Product dimensions: 6.00(w) x 9.00(h) x 0.70(d)

About the Author

Rohit Bhargava is an innovation and marketing expert and the founder of the Non-Obvious Company. He spent 15 years as a marketing strategist for Ogilvy and Leo Burnett, is the Wall Street Journal best-selling author of six business books and also teaches marketing and innovation at Georgetown University.

Table of Contents

Part 1 The Art of Non-Obvious Thinking

Introduction 3

01 The 5 Mindsets Of Non-Obvious Thinkers 13

02 The Haystack Method For Curating Non-Obvious Ideas 27

03 How To Apply Non-Obvious Thinking For Fun And Profit 51

Part II The Non-Obvious Megatrends

04 Amplified Identity 71

05 Ungendering 81

06 Instant Knowledge 93

07 Revivalism 103

08 Human Mode 113

09 Attention Wealth 125

10 Purposeful Profit 139

11 Data Abundance 149

12 Protective Tech 161

13 Flux Commerce 173

Part III Previous Trend Reports

Overview: How To Read These Past Trend Reports 187

Conclusion 229

Acknowledgements 231

Further Reading 233

Notes 239

Index 250

About the Author 258

What People are Saying About This

From the Publisher

Wall Street Journal Bestseller
Winner: Axiom Award Silver Medal (Business Theory)
Winner: Eric Hoffer Business Book of the Year
Finalist: Leonard L. Berry Marketing Book Award

"Non-Obvious is a sharp, articulate and immediately useful book about one of my favorite topics: the future."
DANIEL H PINK, Author of Drive

"One of those rare books that delivers ... a great read!"
CHARLES DUHIGG, Author of Power of Habit

"If you believe in a lifetime of learning, read this book!"
JONATHAN BECHER, Former Chief Marketing Officer, SAP

"Insightful, thought provoking and illuminating!"
SHIV SINGH, Author of Savvy

"Trends that will shape your business and decision making."
SALLY HOGSHEAD, Author of How To Fascinate

"It gets better every year!"
RYAN HOLIDAY, Author of Stillness Is The Key

"A powerful argument for how curation can change your organization."
SREE SREENIVASAN, Former Chief Digital Officer of New York City

"A goldmine of ideas and trends!"
GUY KAWASAKI, Author of The Art of the Start

"Well written ... a joy to read!"
ANN HANDLEY, Author of Everybody Writes and Founder of MarketingProfs

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