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De la prima apari¿ie, acum peste un deceniu, Nudge a intrat în vocabularul oamenilor de afaceri, al deciden¿ilor politici, al cet¿¿enilor implica¿i ¿i al consumatorilor din toat¿ lumea. Cartea a stimulat apari¿ia a peste 400 de ¿unit¿¿i Nudge” în structurile de guvernare din lume ¿i a nenum¿rate grupuri de economi¿ti comportamentali în toate sectoarele economiei. Ne-a înv¿¿at cum s¿ folosim inteligent ¿arhitectura alegerii” - un concept inventat de autorii c¿r¿ii - ca s¿ lu¿m decizii mai bu...
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