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Obsessed: Building a Brand People Love from Day One

By Emily Heyward
Hardcover
$28.00
By Emily Heyward
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The 2020 Porchlight Marketing & Sales Book of the Year

The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate.

We're in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. Every category is up for grabs, and traditional b...

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BusinessMarketing & SalesMarketingConsumer Behavior