Obsolete: How change brands are changing the world

The world needs changing – that much is clear. But how best to do it? Change how you vote? Get out and protest? Have an argument?

The fact is that the power sits in your pocket. Changing how we spend our money has more potential to change the world than almost anything else we can do with our time on this planet.

Consumer spending accounts for over 60% of GDP across the world and it will hit a staggering $77 trillion a year by 2029. But the vast majority of this money currently goes to busine...