Obsolete: How change brands are changing the world
Consumer spending accounts for over 60% of GDP across the world and it will hit a staggering $77 trillion a year by 2029. But the vast majority of this money currently goes to businesses that are fuelling problems, through their packaging, formulations and practices, the same companies making huge profits and resisting change.
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Obsolete: How change brands are changing the world
Consumer spending accounts for over 60% of GDP across the world and it will hit a staggering $77 trillion a year by 2029. But the vast majority of this money currently goes to businesses that are fuelling problems, through their packaging, formulations and practices, the same companies making huge profits and resisting change.
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Obsolete: How change brands are changing the world

Obsolete: How change brands are changing the world

by Chris Baker
Obsolete: How change brands are changing the world

Obsolete: How change brands are changing the world

by Chris Baker

Hardcover

$35.00 
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Overview

Consumer spending accounts for over 60% of GDP across the world and it will hit a staggering $77 trillion a year by 2029. But the vast majority of this money currently goes to businesses that are fuelling problems, through their packaging, formulations and practices, the same companies making huge profits and resisting change.

Product Details

ISBN-13: 9781399416658
Publisher: Bloomsbury USA
Publication date: 01/21/2025
Pages: 304
Product dimensions: 6.40(w) x 9.45(h) x 1.05(d)

About the Author

Chris Baker is an award-winning advertising and social change strategist turned entrepreneur. He is the Founder & CEO of Serious Tissues, a toilet roll brand that fights climate change and deforestation by planting trees with every sale.
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