Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it - Updated and Expanded

You know your product is awesome-but does anybody else?

In a crowded market, even the best products struggle to get noticed-not because they're not great, but because your customers don't get them. The problem isn't the product-it's the positioning.

In this second edition of her bestselling book, Obviously Awesome, positioning and tech expert April Dunford gives you the tools to make your product make sense to the right people, and fast. Drawing on more than two decades of launching and posit...