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As seen onGOOD MORNING AMERICAand inHARVARD BUSINESS REVIEW
BEST BOOK of 2023: Awarded by American Book Fest inBusiness: Marketing and Advertising
Your job title isn't your brand, nor is the name of your company.Youare your brand-because what you do today may not be what you do tomorrow.
When you give meaning to your own name, it secures your professional longevity. If you don't do the work to communicate your value, other people will happily make up their own version of your story-or worse...
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