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Online Panel Research: A Data Quality Perspective

By Mario Callegaro (Editor), Reginald P. Baker (Editor), Jelke Bethlehem (Editor), Anja S. Göritz (Editor), Jon A. Krosnick (Editor), Paul J. Lavrakas (Editor)
Paperback
$100.95
By Mario Callegaro (Editor), Reginald P. Baker (Editor), Jelke Bethlehem (Editor), Anja S. Göritz (Editor), Jon A. Krosnick (Editor), Paul J. Lavrakas (Editor)
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Provides new insights into the accuracy and value of online panels for completing surveys

Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels. Yet despite their widespread use, remarkably little is known about the quality of the resulting data.

This edited volume is one of the first attempts to carefully examine the quality of the survey data being generated by online samples. It describes...

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Science & TechnologyMathematicsProbability TheoryStatistics