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Online Targeting und Controlling: Grundlagen - Anwendungsfelder - Praxisbeispiele

By Christoph Bauer (Editor), Ralf Abel (Contribution by), Goetz Greve (Editor), Michael Altendorf (Contribution by), Gregor Hopf (Editor), Nicolai Andersen (Contribution by), Christoph Bauer (Contribution by), Björn Castan (Contribution by), Horst Dietrich (Contribution by), Frank Eickmeier (Contribution by), Susanne Fittkau (Contribution by), Ann-Kathrin Harms (Contribution by), Petra Hansmersmann (Contribution by), Bernd Henning (Contribution by), Marcel Hollerbach (Contribution by), Christian Maria Laase (Contribution by), Thomas Mendrina (Contribution by), Etienne Naujok (Contribution by), Franziska Runge (Contribution by), Anja Schmitt (Contribution by), Dominik Reisig (Contribution by)
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By Christoph Bauer (Editor), Ralf Abel (Contribution by), Goetz Greve (Editor), Michael Altendorf (Contribution by), Gregor Hopf (Editor), Nicolai Andersen (Contribution by), Christoph Bauer (Contribution by), Björn Castan (Contribution by), Horst Dietrich (Contribution by), Frank Eickmeier (Contribution by), Susanne Fittkau (Contribution by), Ann-Kathrin Harms (Contribution by), Petra Hansmersmann (Contribution by), Bernd Henning (Contribution by), Marcel Hollerbach (Contribution by), Christian Maria Laase (Contribution by), Thomas Mendrina (Contribution by), Etienne Naujok (Contribution by), Franziska Runge (Contribution by), Anja Schmitt (Contribution by), Dominik Reisig (Contribution by)
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Die Möglichkeit, Massenwerbung mit sehr geringen Streuverlusten über das Internet anzubieten, bestand bislang nur in der Theorie. Der Einsatz moderner Targeting- und Controlling-Techniken kann hier Abhilfe schaffen. Targeting und Controlling von Online-Marketing-Maßnahmen zählen deshalb zu den wichtigsten Entwicklungsgebieten der kommerziellen Nutzung des Internets und sind jetzt schon zentraler Bestandteil in vielen Online-Geschäftsmodellen. Renommierte Fachvertreter aus Wissenschaft und P...

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