Optimizing Digital Strategy: How to Make Informed, Tactical Decisions that Deliver Growth

Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology—enabled business. From performance marketing through to personalization, on—demand retailing and AI, this book maps out commercial and customer—focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from ...