Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans

With the explosion of direct-to-consumer online retailers, things have been heating up in the e-commerce industry. The differentiators of yesterday have become table stakes for modern brands-those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics.

Opting in to Optimization provides a collection of principles that, when applied in a disciplined manner, has proven to help e-commerce leaders capitalize on unprecedented ...