Org Design for Design Orgs: Building and Managing In-House Design Teams

Org Design for Design Orgs: Building and Managing In-House Design Teams

by Peter Merholz, Kristin Skinner


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Product Details

ISBN-13: 9781491938409
Publisher: O'Reilly Media, Incorporated
Publication date: 09/08/2016
Pages: 198
Sales rank: 397,812
Product dimensions: 5.90(w) x 8.90(h) x 0.60(d)

About the Author

Peter Merholz is President and one of the co-founders of Adaptive Path. For more than six years, he has been instrumental in developing the company's world-class consulting, training, and public events. Peter began his work at Adaptive Path with a focus on information architecture, and has since developed expertise in product strategy, user research, and practice development.

Peter's personal blog,, and his essays for Adaptive Path demonstrate his unique ability to foresee what's coming next in information architecture, organizational change, and product strategy. He has the perhaps dubious distinction of coining the term "blog" in 1999, when blogging was still a nascent genre.

Kristin Skinner is Managing Director at Adaptive Path where she established and leads the Design Program Management practice. She has shaped and lead over 40 of the firm’s most strategic and complex projects and programs, working directly with C­suite stakeholders in theFortune 50. She is also Head of Design Management at Capital One, an emerging function to address rapid growth in the design organization and deliver end­-to-­end customer experiences that improve people’s lives. Before joining Adaptive Path, Kristin worked as a Design Managerat Microsoft in their ground­-breaking Pioneer Studios. Kristin co­programs and hosts the MX Conference, and has spoken at events such as UX Week, and MX15.

Table of Contents

Foreword v

Preface vii

Chapter 1 Why Design? Why Now? 1

Chapter 2 Realizing the Potential of Design 9

Chapter 3 12 Qualities of Effective Design Organizations 21

Chapter 4 The Centralized Partnership 41

Chapter 5 Roles and Team Composition 63

Chapter 6 Recruiting and Hiring 83

Chapter 7 Developing the Team: Professional Growth and Managing People 111

Chapter 8 Creating a Design Culture 135

Chapter 9 Successful Interaction with Other Disciplines 155

Chapter 10 Parting Thoughts 169

Index 175

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