Organizational Mindset of Entrepreneurship: Exploring the Co-Creation Pathways of Structural Change and Innovation

This book focuses on how to promote innovation and an entrepreneurial mindset within organizations in the context of structural changes. It highlights the importance of internal marketing of innovation and ideas among employees, of creating collaborative spaces, and of company leaders promoting collaboration. The key aspect in all contributions gathered here is to understand the co—creation paths of structural change and innovation, and how they contribute to competitive advantage. The resp...