Pandemics and Consumer Behavior

Consumer behavior has changed as a consequence of the COVID-19 pandemic. As countries around the world instituted stay-at-home orders and other public health measures, consumers increased their use of online shopping and consumption of entertainment via the Internet, among other changes. As such, businesses have had to adapt their marketing strategies to appeal to this shift in consumer behavior. While some of these changes have reverted as a consequence of increased vaccination rates and t...