Pub. Date:
Publisher: How To Profit From The New Dna Of Business How To Profit From The New Dna Of Business

by Michael J. Cunningham

Paperback(Revised ed.)

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Partnerships are the lifeblood of e-commerce. But most businesses haven't a clue how to begin setting up innovative alliances such as co-opetition arrangements, affiliate programs, web distribution, event marketing, and websourcing. Help has arrived. shows businesses how to forge leading-edge Internet partnerships fast-with competitors, customers, employees, and other businesses. From Amazon's consumer affiliate program to General Motors' sophisticated online distribution model, Cunningham demonstrates how relationships that would have taken years to develop prior to the Internet are now taking days or even hours. pulls back the curtain to reveal the specifics of these new and better ways of doing business. It presents a clear picture of companies, such as eBay, Altra, GoFish, Egghead, VerticalNet, and Yahoo, that are utilizing technology-driven partnerships. As businesses focus on finding profitable strategies, partnerships will not be just one option, but rather the new weapon of choice for succeeding in e-commerce.

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Product Details

ISBN-13: 9780738206875
Publisher: Basic Books
Publication date: 06/01/2002
Series: How to Profit from the New DNA of Business
Edition description: Revised ed.
Pages: 256
Product dimensions: 6.00(w) x 9.00(h) x (d)

About the Author

Michael J. Cunningham is founder and CEO of the Massachusetts-based Harvard Computing Group, an international business-and-technology consulting firm geared to creating innovative strategies and to developing powerful Web-enabled solutions. He speaks and consults to clients and industry groups internationally and regularly writes articles on Web business and e-commerce for publications such as E-Business Advisor. He lives in Harvard, Massachusetts.

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