Patient Engagement in Pharma: A Psychologist Perspective

Terms such as “patient engagement”, “centricity”, and “patient first” are often loosely used to describe a company vision, a joint objective in establishing an ethos which incorporates the person who matters the most, the patient.

Traditionally, a psychologist is known to work in clinical settings, directly with people experiencing psychological difficulties, within a healthcare structure. This is still the premise; however, the foundational knowledge and understanding of human behaviour ha...