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Pay-Per-Click Search Engine Marketing: An Hour a Day

By David Szetela, Joseph Kerschbaum
Paperback
$29.99
By David Szetela, Joseph Kerschbaum
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The complete guide to a winning pay-per-click marketing campaign

Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide.

Using the popular An Hour A Day format, this book helps you avoid the pitfal...

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