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Personality, Design and Marketing: Matching Design to Customer Personal Preferences

By Gloria Moss (Editor)
eBook
$49.99
By Gloria Moss (Editor)
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It is a marketing truism that products should be shaped around the preferences of customers, not designers, and that a design or advert that is effective with one personality type may not be effective with another. Since purchasing intent can be increased by providing products that appeal to particular types of customers, an understanding of the impact of personality on design will help maximise the effectiveness of design and advertising efforts.

Gloria Moss brings together contributions fr...

Categories

BusinessManagement & LeadershipMarketing & SalesMarketingManagement - General & MiscellaneousConsumer BehaviorMarketing - General & Miscellaneous