Personality Wins: Who Will Take the White House and How We Know

Another US presidential election is underway, and Americans are engaged in the time-honored tradition of judging candidates by their personalities. It may sound unwise to pick the future leader of the free world based on personality traits rather than platforms, policies, and ideology, but that is exactly what Americans do. In fact, personality explains the results of the last twenty-two US elections¿and can predict who will win in 2020.



Personality expert Merrick Rosenberg and coauthor Rich...