Perspektiven der Strategischen Unternehmensführung: Theorien - Konzepte - Anwendungen | Barnes & Noble®

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By Max J. Ringlstetter (Editor), Herbert A. Henzler (Editor), Michael Mirow (Editor)

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Overview

Gerade in Zeiten bedeutender Veränderungen und Umbrüche ist es für die langfristige Entwicklung von Unternehmen wichtig, diese strategisch zu führen. Dieser Band vereint, aus Anlass des 65. Geburtstages von Werner Kirsch, verschiedene Beiträge namhafter Wissenschaftler und Praktiker, die sich mit dem Thema "Strategische Unternehmensführung" aus unterschiedlichen Perspektiven auseinandersetzen:
- Grundlagen der Strategie und Strategischen Unternehmensführung
- Aktuelle Konzepte, Phänomene ...

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