Persuading People to Buy: Insights on Marketing Psychology That Pay off for Your Company, Professional Practice or Nonprofit Organization

Attract interest, then nail the sale.

With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order.

This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples ...